Southwest Valuations


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Curriculum Vitae of Jon W. Lundberg, Sr.


2004 to Present:  Southwest Valuations, Sonoita, AZ.
Appraiser (Sub-contractor)
A personal property appraisal firm. 36-year provider of value opinions for historic, special interest, unique, exotic, prestige and racing motor vehicles.

ARISE, LLC., Oro Valley, AZ.
Managing Partner & Appraiser.
A firm which develops personal property value opinions for motor vehicles.

2000 - 2003:  Breault Research Organization, Tucson, AZ.
Sales Manager - Engineering Services
A firm which specializes in both analyzing and managing light energy via engineered optics developed with proprietary software.

April 16, 1998 - 2000:  Advanced Research & Information Services Ensemble, LLC, Tucson, AZ.
A one-client-at-a-time auto aftermarket consulting firm.

April 15, 1997 - April 15, 1998:  R.E. Olds Transportation Museum, Lansing, MI.
A museum that celebrates the accomplishments and legacy of Ransom Eli Olds. The Oldsmobile Centennial Celebration occurred in 1997.

September 1973 - April 14, 1997:  25 years experience in all facets of the automotive aftermarket including ownership of three companies.

August 1955 - August 2001:  46 years experience in various motor sports with particular emphasis on hot rodding, drag racing and car shows.


American Society of Appraisers, Principles of Valuation Courses, 2004 to Present:
PP204 - Personal Property Valuation - The Legal & Commercial Environment, UC-Irvine Learning Center, Orange, CA.

PP203 - Personal Property Valuation - Report Writing.
UC-Irvine Learning Center, Orange, CA.

PP202 - Personal Property Valuation Methodology - Research & Analysis.
American Society of Appraisers, Distance Learning Course.

PP201 - Personal Property - Introduction to Personal Property Valuation.
American Society of Appraisers, Distance Learning Audio Course.


2008:  Accredited Member, American Society of Appraisers, Herndon, VA.

2004-2008:  Affiliated Member, American Society of Appraisers, Herndon, VA


2008:  Inductee, International Drag Racing Hall of Fame, Ocala, FL.
          Inductee, Drag Racing Legion of Honor, NNDRA, York Springs, PA.

1997:  Inductee, Super Stock Drag Racing Hall of Fame, Ocala, FL.
          Inductee, Michigan Motorsports Hall of Fame, Comstock Park, MI.


2004 to 2008:  Associate/Candidate, American Society of Appraisers, Herndon, VA

2004-Present:  Member, Society of Automotive Historians, West Hartford, CT.

1976 to Present:  Member, Specialty Equipment Market Association, Diamond Bar, CA.
                           Former Board member, elected to 3 terms.

Apprasial Sample 1 - COVER

Apprasial Sample 2 - PAGE 1 - TABLE OF CONTENTS


Apprasial Sample 4 - PAGES 4 & 5 - UNIQUE ATTRIBUTES

Apprasial Sample 5 - PAGES 6 & 7 - VALUATION CONCLUSION

Apprasial Sample 7 - PAGE 24 - FINAL PAGE OF REPORT


This report in total and in part is restricted to use by the named client and/or the intended user(s) designated herein and may not be further distributed or employed for any purpose other than the intended use specified without the written approval of the appraiser.



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